| Phase One and Mamiya Digital Imaging Form Strategic Alliance to Deliver Open Medium Format Digital Camera Systems
Phase One A/S and Mamiya Digital Imaging Co., Ltd. today announced a strategic alliance to develop innovative, open platform-based medium format digital camera systems and solutions for professional photographers. The alliance builds on both Mamiya and Phase One's medium format technology expertise and deep understanding of the uncompromising demands of the modern professional photography market. The agreement includes technology-sharing and intellectual property assets as well as sales and marketing co-operation. The first new camera system will be introduced in the first quarter of 2008. "Phase One and Mamiya together are committed to equipping photographers with what they need to surpass even their most passionate visions and enjoy the process," said Henrik Hakonsson, CEO of Phase One.
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